Our Editorial Process
Mother & Main is built on a simple belief: parents deserve clear, honest, evidence-based information - not marketing dressed up as advice. Here is exactly how every piece of content on this site is created and maintained.
How We Research
Every article begins with primary source research. We reference peer-reviewed studies, clinical guidelines from organisations including the American College of Obstetricians and Gynecologists (ACOG), the Royal College of Obstetricians and Gynaecologists (RCOG), the American Academy of Pediatrics (AAP), the NHS, and the Lullaby Trust. We cite our sources at the end of every article so you can verify what we say.
How We Write
Our writing team includes experienced health writers and parents. We write in plain, accessible English - no unnecessary medical jargon, no fear-mongering, no pressure. We believe the best health content empowers parents to make informed decisions, not tells them what to do.
Our Accuracy Standards
- All medical and health claims must be supported by at least one authoritative source
- Statistics are sourced from peer-reviewed research or major health bodies
- We do not make specific dosing recommendations - we always refer readers to their own healthcare provider
- Articles are reviewed and updated when guidelines change
- If we get something wrong, we correct it promptly and transparently
Medical Disclaimer
The content on Mother & Main is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult your doctor, midwife, or qualified healthcare provider with any medical questions. See our full medical disclaimer.
Corrections Policy
We take accuracy seriously. If you believe any content on this site contains an error, please contact us at hello@motherandmain.com. We will review the issue within 24 hours for medical content and 5 business days for other content, and correct it with a note on the article if the correction is substantive.